vivid: a new business for home healthcare

Intro

I was the lead designer on a six person multidisciplinary team to help University of Pittsburgh Medical Center (UPMC) come up with a new business for at-home healthcare with an aim to pitch our business to VCs. This project was a joint venture between UPMC and Alcatel-Lucent.

We decided to focus on the baby boomer market; during some preliminary research we found that this market tends to spend more and consistently save more of their income. With this, we did desk and field research, created dozens of concepts, validated concepts with users, came up with a business model, and finally, presented to investors.

Process

Initial territory map

Initial territory map

Initial stakeholder map

Initial stakeholder map

One of many research tools we used: the popular journal method.

One of many research tools we used: the popular journal method.

Initial strategy for our solution

Initial strategy for our solution

Initial service storyboard for a work/career service concept. /sketches by Reina Takahashi

Initial service storyboard for a work/career service concept. /sketches by Reina Takahashi

Initial service storyboard for wellness service concept. /sketches by Reina Takahashi

Initial service storyboard for wellness service concept. /sketches by Reina Takahashi

Initial service storyboard for a concierge-type service concept. /sketches by Reina Takahashi

Initial service storyboard for a concierge-type service concept. /sketches by Reina Takahashi

Simplified look at the service model

Simplified look at the service model

Initial territory map thumbnail
Initial stakeholder map thumbnail
One of many research tools we used: the popular journal method. thumbnail
Initial strategy for our solution thumbnail
Initial service storyboard for a work/career service concept. /sketches by Reina Takahashi thumbnail
Initial service storyboard for wellness service concept. /sketches by Reina Takahashi thumbnail
Initial service storyboard for a concierge-type service concept. /sketches by Reina Takahashi thumbnail
Simplified look at the service model thumbnail

Solution

I can’t divulge too much information, but I can say that we were successful in reaching beyond assumptions that at-home healthcare consists only of fixing medical problems from home. After talking to a variety of people (from baby boomers, to their families, to those who work in healthcare), we realized that there are a variety of factors that contribute to the overall health of baby boomers (e.g., relationships, mental wellness). Our solution, vivid, provides an at-home service that aims to help baby boomers improve all of these contributing factors, giving them a well rounded approach to improving and keeping up with their health.